Stroop Club's efforts on being more sustainable. "When the last tree is cut down, the last fish eaten and the last stream poisoned, one will realize that money can't be eaten"


Scuba diving in a sea of plastic

Both Tako and me are scuba Divers, Dive Instructors s in fact. Personally I've been diving for over 17 years and I've sadly experienced the increase in the amount of plastics AND the decrease of the amount of fish in our oceans. We simply have to our part to stop this.  We all know our planet is our only resource, there is no PLANet B. 

How could we explain ourselves building a successful, profitable business, but ruining our environment in the meantime? We all share this responsibility.

The role of manufacturers

A better world starts with... manufacturers!

Even as small as we are, we manage to use more sustainable packaging materials. Because you, our consumers, can only change so much as what is available to you. When you try to avoid the use of single-use plastics in your daily life, you will find yourself constrained by what corporations & manufacturers are offering. 

Yes, we're looking at Nestle, Unilever, Mars and all other big corporations, we're calling on them to improve their business practices. If they would care a little more for our planet, they could spend more money on R&D for sustainable materials. THEY can make things like bio degradable packaging and post-consumer recycled materials mainstream and therefore available and affordable for everyone, to give YOU, as the consumer, better and easier choices!

What we do

Animal/planet friendly

  • All of our products are 100% plant based and vegan.
  • For our Dutch products, we don't use palm oil.
  • All of our products are made with organic ingredients. 
  • All of our ingredients are non-GMO.
  • There are two stroopwafels per package (instead of singles) so you can share with a friend and prevent an extra piece of waste.
  • Our cartons are 100% made of recycled agri-waste so no trees are ever harmed in the process.
  • We keep the supply chains as short as possible to minimize our carbon footprint.
  • Our household has adopted a vegan, almost plastic-free lifestyle.
  • All B2C shipments are shipped carbon neutral.

Our roadmap

Of course there are so many ways to improve being more sustainable. For instance, our wrappers are still made using (recyclable) traditional foils. Here's what we’re currently researching to improve and are improving:

  • testing the shelf life and feasibility of backyard compostable wrappers for our 2-packs.
  • All B2C shipments are carbon neutral and we’re working toward doing the same with B2B shipments. 
  • Every year during the holidays, we forgo shipping gifts to our partners so we can use that money to donate to a sustainability project. 
  • Through money and action, we support the WSORC in their important work for whale shark monitoring and coral reef protection.

Our path is certainly not easy and every step takes a lot of time and money to complete. Heavy research goes into sustainable materials, lessening our carbon footprint, logistics, and offsetting - a full time job all their own. Retailers and investors warn that our packaging is too expensive, but we need people to see the value of contributing to a better planet.

We choose to go slow and only work with people and companies who share our values. After loads of research and coming up empty, we finally found a company that believes as we do and is testing the shelf life of backyard compostable wrappers for our 2-pack stroopwafels.  

We’re proud to say that Stroop Club’s US product line is certified organic, and our Dutch products are made with only organic ingredients. All but our gluten-free stroopwafel are full vegan, too. The final piece of our fully-vegan puzzle is to find an egg replacement suitable for the gluten-free waffle. We simply want to show that using animal products isn’t necessary; our stroopwafels are as delicious without them! 

This isn't about money. This is about protecting our planet and protecting our environment. It's about safeguarding the home for our future generations, educating that we can all do our part with very little changes to our everyday lives, and about being an example for other starting businesses. It's about making people aware, making them see and believe we can actually make a difference by making better choices, and that we, the consumers, have the power to demand change.That's what we ask from you - your help in choosing the right products that are the least damaging to the environment while still being delicious. Demand the change, you're in charge!

Do you have suggestions to make our products more sustainable? Know a good supplier for compostable foils? Let us know!